Friday, December 2, 2011

11

Use Google Adwords to Grow Your Online Business

  • Friday, December 2, 2011
  • M. Anandhan Mudhaliyar
  • Share



  • Pay Per Click Advertising – Using Google AdWords


    Marketing your online business is vital and by using both paid-for and free methods you get an effective mix of coverage, in this article I’m going over setting up a Google AdWords account and what every beginner needs to know to get started ….


    The basic idea behind all advertising is to put your message in front of as many people as possible at the lowest cost, but even better is if you can combine that with getting to highly targeted people who you know will be interested in your product.


    The best option for making this happen is to use pay per click advertising. Pay per click ads do more than just generate traffic to your site; it’s your shop window to targeted consumers who have a need to satisfy, a problem to resolve and therefore, if you can deliver a solution there’s every likelihood you’ll sell to them and make a profit.


    The most popular medium for pay per click advertising is Google AdWords. Google being the gorilla of search engines ensures your ads receive possibly the widest exposure on the web.


    How It Works


    The way it works is that Google places your ads strategically on sites that are related to your product or niche or you can choose to appear on the search results pages. In other words, sites where your potential customers will be and search results for what your customers are searching for answers to and information about.


    Google AdWords is a very popular system bearing in mind Google’s premier position in the search engine hierarchy..When someone is looking for information online, they naturally go to Google. It makes sense that if you want to advertise to the largest number of people, you should use the world’s most popular website.




    How Much It Costs


    The price you pay for your ads depends on your choice of keywords and how competitive they are – it naturally follows the more popular & competitive the price of the keyword will therefore be determined by that competition; in other words, if lots of other people are using it, it’s going to be more expensive.

    Effective Keyword Research is Vital



    So again your keyword research is absolutely key, you need to drill down to closely associated (to your main keyword/niche) keywords that are less competitive and therefore more affordable. When you decide on relevant keywords that you want to target, you simply bid on them and Google gives you a price. Sounds tricky but its really not, its very simple I know for Sam & I we thought blimey we’ll never understand all that but believe me the tutorials are great and its simple.


    How To Get Set Up On Google AdWords


    The system is very easy to use. It has a clear and friendly interface. It takes about 5 minutes to create an account. Once you’ve set up an account, write an ad using your selected keywords. Enter your bid and set the maximum you’re willing to pay for it. You can also decide whether the ad will be used only on Google’s search results page, or whether you’d like it to appear on other sites that use the Google AdWords system. These are sites that allow Google to place ads on them. Google places ads according to keywords used so that only relevant ads appear on sites.


    You can also choose how you want the ads positioned on the site. You can pay more to have them placed higher, since people are more likely to see high posted high on a webpage. Once all of this is done, you wait for Google to approve your ads.

    Here’s the Really Cool Bit – Controlling Your Cost



    Here’s the best method you can use, set a daily budget that you are prepared to spend -and word of advice here initially set it very low – test it, get comfortable with the way the campaign is working, see what the results are like,and try a couple of ad variations – this way you don’t loose your shirt by spending too much money in one go- this is the real beauty of Google adwords – its targeted traffic within a budget. You can instantly pause or stop your Google AdWords campaign by simply clicking on a button in your account.


    If the whole process confuses you, there is no need to worry. On Google’s AdWords site area there are a number of easy to understand tutorials as I’ve mentioned before, that walk you through the process and give you some tips on how to get the most out of your advertising campaign.


    Pay per click advertising with Google AdWords is probably the Internet’s easiest and most effective form of advertising. In fact, it’s probably the easiest and most targeted system of advertising online or off. Not only does it get you great results, it’s also extremely flexible and easy to use. So there you have it, it’s an absolute must to have in your marketing arsenal, so go there today and get your account set up.


    Source: By Toby Russell in Google
    http://www.startinternetmarketingonline.com




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    11 Responses to “Use Google Adwords to Grow Your Online Business”

    Chris said...
    December 6, 2011 at 7:14 AM

    It was an great post really its very helpful for my projects..!!


    Webmaster said...
    December 6, 2011 at 8:58 AM

    You got great post. I was looking for that same. Thanks! Keep Post...


    LBM Direct Marketing said...
    April 17, 2012 at 11:32 PM

    Hi,
    This is very informative topic for me and I like this post very much.good job and keep it up


    Internet Marketing Pioneer said...
    February 15, 2013 at 2:09 AM

    You have a highly enlightening post. It is amazing how Google AdWords can make a whole lot of difference in online businesses in just a few clicks.


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